After 40 years of walking into businesses, I’ve learned that the most expensive problems are the ones nobody knows to ask about.
When I walk into a new client, I ask simple questions.
Who are your most profitable customers? Which product line is growing, and which is declining? If you launched a new service tomorrow, which existing clients would be most likely to buy it?
Most businesses can’t answer these quickly. Some can’t answer them at all — not because the data doesn’t exist, but because nobody built a way to see it.
The information is sitting in your business right now. The question is whether you can get to it in two clicks or two days. That gap is the difference between running your business and reacting to it.
Here’s a harder question: which customers in your market are buying at a frequency that suggests they’ll be ready for something new in the next 90 days? You can’t answer that with an AI on top of a relational database, but you *can* answer it.