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Truth #4: You Don’t Own Your Data Until You Own Your System

Truth #4: You Don’t Own Your Data Until You Own Your System

by Lenny Eiger CEO Databright | Apr 30, 2026 | 40-year-anniversary

40 years in custom software development taught me this the hard way, watching clients discover it too late. Most businesses don’t think about data ownership until they want to leave a platform. That’s when they find out their customer history, transaction...
Truth #3: You’re Not Paying For The Hours. You’re Paying For The 40 Years It Took To Do It Right In The Hours.

Truth #3: You’re Not Paying For The Hours. You’re Paying For The 40 Years It Took To Do It Right In The Hours.

by Lenny Eiger CEO Databright | Apr 30, 2026 | 40-year-anniversary

On why experience is the most undervalued thing you can buy. Picasso once drew a line on a napkin and was asked how he could charge so much for something that took seconds. His answer: it’s not one line. It’s the 30 years it took him to be able to draw...
Truth #2: The Most Expensive Software Isn’t Always The One With The Biggest Price Tag.

Truth #2: The Most Expensive Software Isn’t Always The One With The Biggest Price Tag.

by Lenny Eiger CEO Databright | Apr 30, 2026 | 40-year-anniversary

I’ve watched a $180 million company spend $1.3 million on a platform migration they now consider a mistake. Here’s what nobody tells you about enterprise software costs. The license fee is just the beginning. Enterprise platforms sell you the entry price,...
Truth #1: The Question You Can’t Answer Is Costing You Money Right Now

Truth #1: The Question You Can’t Answer Is Costing You Money Right Now

by Lenny Eiger CEO Databright | Apr 29, 2026 | 40-year-anniversary

After 40 years of walking into businesses, I’ve learned that the most expensive problems are the ones nobody knows to ask about. When I walk into a new client, I ask simple questions. Who are your most profitable customers? Which product line is growing, and...
DataBright Turns 40. Happy Birthday!

DataBright Turns 40. Happy Birthday!

by Lenny Eiger CEO Databright | Apr 29, 2026 | Databright Difference

Forty years. I’ll be honest, it’s more than a little hard to believe. Forty years has gone by blazingly quickly. I’m deeply grateful for the clients who’ve trusted us with this work. The ones who took a chance in the early days, when the...
« Older Entries
  • DataBright Turns 40. Happy Birthday!
  • Your Wisdom Edge. How To Multiply Strategic Advantage
  • Start Where It Hurts, …or how to eat an elephant
  • Renting constraints, not buying solutions
  • Fit Matters More Than Size

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