On why experience is the most undervalued thing you can buy.
Picasso once drew a line on a napkin and was asked how he could charge so much for something that took seconds.
His answer: it’s not one line. It’s the 30 years it took him to be able to draw that line.
When you hire someone with genuine depth of experience, you’re not paying for time. You’re paying for judgment — the ability to see the problem clearly before touching the technology. To know which solution holds up and which creates three new problems. To get it right the first time rather than the third.
Forty years of doing this work means we’ve seen most problems before. That pattern recognition is what you’re actually buying.