40 Lessons In 40 Years

It’s a profound act of bravery, starting and running a business. Mostly, people don’t say that, and it’s deeply true. Running a business with integrity, with care for its employees and respect for its customers takes a remarkable level of dedication and, yes, relentless optimism.

In over 40 years of building custom software for companies — some that were thriving and some that were struggling — I’ve learned a few lessons, and in this series, I’ll be sharing them.

I’m Lenny Eiger, and I founded DataBright in 1986. To mark our 40th anniversary, I am offering these truths that underlie every successful business I have worked with. In four decades, I’ve seen massive changes in technology, but these truths remain fundamental even amid the massive change we see today.